Young Entrepreneurs Program Facilitator
The Hinchinbrook Chamber of Commerce, Industry & Tourism is pleased to have secured funding from the Advance Queensland: Young Starters Fund to deliver TWO x ten-week, extra-curricular programs to students aged 15 – 24 years in 2018. For more information click on the link below.
Web Young Entrepreneurs Program Facilitator with Logo with Log
Registering your Business for Hinchinbrook Cash Mob
The Hinchinbrook Chamber of Commerce, Tourism and Industry would like to take this opportunity to invite you to register your interest in being a participating business in our upcoming “Hinchinbrook Cash Mob” events.
The aim of these monthly events will be:
- to promote the ideals of ‘shopping locally’ and ‘supporting small business’;
- to promote small retail stores, their product range and their services, particularly where the store is not already frequented by an overwhelming majority of the community;
- to encourage and cultivate hype, anticipation and exclusivity around the “Cash Mob” events that generates repeat business from new customers, referrals, unique marketing and increasingly successful events;
- to attract ‘day-trippers’ and out-of-town shoppers to the area to shop, dine, explore and even stay in the Hinchinbrook region;
- to showcase our unique boutique shopping and eating experiences;
- to stimulate the local economy and encourage a vibrant CBD;
- to provide an opportunity for businesses to actively “up-sell”, “cross-sell” and market to these new customers whilst having the opportunity to increase their social media presence; and
- to create a positive and proud community spirit with added social opportunities for community members.
So, what is a “Cash Mob”?
The “Cash Mob” initiative began in a small town in America and quickly spread across the world. The small dairy-farming community of Colac in Victoria featured on Channel 7’s Sunrise as the first Australian town to employ this strategy (you can find this segment online) and it is now spreading across Australia. In essence, a “Cash Mob” is like a “Flash Mob”, except instead of dancing the large group spends money shopping together.
The concept is simple: an organiser selects one retail store and one café/coffee shop/restaurant per month. Only the owners of the selected businesses know that they have been selected – it must remain a secret! Once a month, on a date that has been appropriately advertised and promoted, the organiser aims to attract between 50 – 100 shoppers, all of whom have agreed to spend at least $20.00 at a retail store, to a central meeting place (e.g. community park) where the shoppers find out where they will be shopping and potentially dining out that day. NOTE: The visit to the café/coffee shop/restaurant is not compulsory and there is no minimum spend required. From this meeting point, the group walks to the selected store and “mobs” them. Shop owners are looking at potentially upwards of $1000.00 in one hour, not to mention reaching shoppers who might not have previously conducted business there. Finally, the members of the group who choose to partake will travel to the selected café/coffee shop/restaurant for a social drink or meal.
How the Hinchinbrook Chamber of Commerce will manage the event:
After seeking registrations from interested business houses, once a month a representative of Chamber will select at random one retail store to be “mobbed”. For logistical reasons (the customers will be walking as a large group, and from time to time the group may need to be split in half), the café/coffee shop/restaurant nearest to the selected retail store will be chosen as the optional, follow-up venue for the shoppers to relax and socialize (provided the nearest eatery has registered and has not been mobbed already). Only the selected business houses will be notified of their selection and they are to keep this information confidential. The success of the Cash Mob depends on secrecy!
Events will be advertised on various Facebook pages including a dedicated event page, and potentially the Hinchinbrook Chamber of Commerce and Hinchinbrook Way websites.
Retail stores will be expected to have an appropriate range of $20.00 items for the shoppers to select from and will have to consider staff for the event. Events will be held across a variety of days and times, including weekday mornings, afternoons, after-hours/evenings, and Saturday mornings.
Once a retail store has been selected, it is removed from the pool and cannot be mobbed again.
Into the future…
Following a trial period, if the event proves to be successful, we will explore the options of Cash Mobs in our surrounding towns (Halifax, Forrest Beach etc) if affordable and suitable transportation can be arranged. We will also explore the option of including home-based businesses who are willing to rent a temporary space/open a pop-up store in the CBD to coincide with an event.
What you need to do:
If you are a retail store with a suitable selection of $20.00 items, or a café/coffee shop/restaurant interested in hosting the shoppers after a Cash Mob event, please fill in the attached registration form and return to the Chamber of Commerce Forms can be scanned and emailed to email@example.com
, or mailed to the Chamber at P O Box 55 Ingham Qld 4850 or delivered in person to our office at 32 Herbert Street, Ingham (inside the Australian Italian Festival Office), Office hours are Tuesday 8.30am – 5.00pm and Wednesday 8.30am – 3.00pm each week. Also, if you are on Facebook, please search for the Hinchinbrook Cash Mob – be sure to LIKE and SHARE this page! If you have any questions please don’t hesitate to contact Chamber Secretary Rachael Coco on 0414 698 610.
If you choose….
Considering the efforts and marketing directed towards a successful first event, we would like to make an optional opportunity available to our business houses for your own advertising purposes. It is our intention to create ‘Goody Bags’ for the shoppers who participate in the first event, and we are aiming to produce at least 100 of these. If your business has any materials suitable for these bags – pens, magnets, hats, brochures, business cards, Coupons/Discount Vouchers or other promotional items, please contact Rachael Coco on 0414 698 610 to have these collected and included. If you know of businesses outside of the CBD, from any industry, who might wish to be included please feel free to extend the invitation to them. This is a community project and we want to include as many businesses as possible – the more the merrier! We believe in Business Supporting Business. Any bags not distributed during the first event would be saved for use during future Cash Mobs.
So that’s everything! If being part of the Hinchinbrook Cash Mob appeals to you, please fill in and return your registration form as soon as possible and consider any promotional materials you may want distributed during the first event. We look forward to your involvement and hope to deliver positive outcomes with the Cash Mob initiative in the very near future.
Click on the link below for the Registration Form
HINCHINBROOK CASH MOB REGISTRATION FORM – Businesses
Next Hinchinbrook Cash Mob – Christmas ah Mob – Thursday 1 December 2016 at 5.30 pm
Meet – Arcade in Canegrowers building (between Post Office and Bendigo Bank).