Chamber Online Campaigns Promoting Local Business

Hinchinbrook Life Column – Tuesday 15 April 2025 Edition

Hinchinbrook Chamber of Commerce, Industry & Tourism has been progressively increasing the support it offers its members and local business, over the past nine months, following the engagement of a part time marketing and administrative support officer. Having the skills and resources to provide this support, has enabled Chamber to deliver numerous targeted campaigns that has enabled local businesses to participate and grow their marketing reach. Whilst Chamber has very limited financial resources to dedicate to marketing, they use a strategic approach of combining print, radio and online platforms to achieve their promotional objectives.

During 2024, Chamber worked closely Life Publishing Group to assist in providing networks and supporting the return a local newspaper to the region. Following the launch of the hugely successful Hinchinbrook Life Newspaper, Chamber has continued to provide a weekly update on the current issues that are impacting the business community.

In the online arena, Chamber has been strategic in targeting the audience, relative to the campaigns developed. These have included a very strong “Shop Local – The Hinchinbrook Way – Buy Local: Shop Local: Support Local” campaign which was launched in August 2024 and has been building momentum since that time. The November to Christmas period saw the very successful “Shop & Win – The Hinchinbrook Way” promotion rolled out, which saw many local businesses participate and gain an increased exposure during this period.
Moving into the New Year saw Chamber embark on a promotion of local employment opportunities and then support a recovery campaign, showcasing local businesses and tourism operators, as they were able to resume trading. Chamber has also focussed on a tourist visitation promotion leading into school holidays and the Easter period, reminding tourists the Shire is “open for business”. Many local businesses have capitalised on these campaigns showcasing the shire and services provided, to embrace the opportunity to raise their individual business profile.

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(Copied from “Chamber Online Campaigns Promoting Local Business” – Hinchinbrook Life Newspaper, 15th April 2025)