Hinchinbrook Way Ambassador Program
The new and improved Hinchinbrook Way Ambassador Program has been unveiled to rave reviews with the Hinchinbrook Chamber of Commerce praising its “relevance and value” to the local business community.
Council has begun inviting businesses and community groups to come together to promote the “Hinchinbrook Way” lifestyle through the Ambassador Program, a platform that businesses can collaboratively utilise to boost the local economy.
Hinchinbrook Chamber President, Rachael Coco, congratulated council on the rollout and urged local business owners across all industries in the shire to embrace the opportunity to share local stories, promote the region and upskill themselves and their staff.
“The new ambassador program can be accessed quickly and easily, in less than 10 minutes, and the benefits offer real value to businesses who access and use the resources” said Ms Coco.
“I’m particularly excited to see that council will provide ambassadors with access to marketing materials and The Hinchinbrook Way Media Drive, which is essentially providing high quality marketing collateral and images to businesses – absolutely free of charge – so that they can produce consistent, professional marketing” she said.
“Ambassadors will also get a say in the workshops that Council offers over the year, which is a win-win situation because businesses can identify the professional development they’re interested in and council can respond to the needs of the business community with relevant and targeted opportunities.”
“It’s a great engagement strategy that will nurture real communication and collaboration between Council and local businesses.”
Members of the program will also gain access to networking opportunities and will have the chance to collaborate with other ambassadors, increase awareness and visitation and be involved with enriching visitor experience and preserving the shire’s culture and heritage products.
Promotional materials for the program state that “Council acknowledges the hard work and dedication of those working in small businesses and believes they are the key in providing genuine customer service to our visitors and potential new neighbours.”
“Council believes the continuous dedication, passion and support of small businesses will promote the community to shop local and invest in the Shire’s economy.”
Information regarding the Ambassador Program can be found at www.hinchinbrookway.com.au and Business Application Forms can be sourced from Council or the Hinchinbrook Chamber of Commerce, Industry & Tourism.
Council’s Tourism and Business Manager Caitlin Schofield can be contacted on 4776 4646 to provide any assistance that may be required.