Holiday the Hinchinbrook Way
Channel 7 viewers across the region are seeing a lot more of the Hinchinbrook Shire and fishing icon Scotty Hillier thanks to the highly anticipated launch of Holiday the Hinchinbrook Way.
The marketing campaign that promotes “a place and way of life to fall in love with” was postponed in 2020 due to COVID-19 but its long-awaited debut is now being hailed as a recovery tool for Hinchinbrook businesses as campaign spokesperson Scotty Hillier passionately encourages visitation to the shire.
The product of the Hinchinbrook Chamber of Commerce, Industry & Tourism and supported by Hinchinbrook Shire Council, Holiday the Hinchinbrook Way will incorporate television and social media marketing to promote eight local businesses and an enviable lifestyle that includes “nature, culture and world-class fishing.”
Chamber President Rachael Coco said that the timing of the launch “couldn’t be better” as the shire moves into its cooler months and traditional events season.
“With the Australian-Italian Festival, Tasman’s Parkfest and the June-July school holidays on the horizon now is the perfect time to promote The Hinchinbrook Way to families, the young and the young-at-heart” said Ms Coco.
“We had eight local businesses from different industries and locations across the shire choose to participate in the campaign, which gives the campaign a better chance of success as we promote tourism, accommodation, food and events to the regional drive market” she said.
“Scotty really was the perfect campaign spokesperson, not only did he give us a really great deal but his audience forms a big part of our target market and his passion for the Hinchinbrook Shire is tangible – I’m getting such a kick out of watching the commercials.”
The television campaign will run for eight weeks and participating businesses will execute social media campaigns independently to allow them to target their preferred audience at the optimal time.
Ms Coco said that Holiday the HInchinbrook Way would have a legacy impact on the shire and participating businesses because each business now owned a 15 second and 30 second commercial that could be used into the future on a variety of platforms.
“We really wanted a sustainable project that benefited the business community and the shire as a whole and I genuinely believe we achieved that – Chamber is really proud.”